The COVID-19 pandemic has had a massive impact on businesses all over the world. Many people now work reduced hours or have accepted a temporary salary cut. Some have even lost their jobs.
It means that people are thinking about where they spend their money. And when they will do that. For a business focused on selling mobile phone accessories, this is terrible news.
Your phone accessories business is likely seeing fewer sales than before the pandemic. Before, you might have had many customers coming into your shop for a fast charger. You may have had lots of emails pre-ordering travel chargers. But now that has changed. People are less eager to buy additional products that they do not need straightaway.
So now you have a problem with low sales. To help you succeed in your business, you need to sell more phone accessories.
So how do you do that?
· Get a well-designed, easy to navigate website
· Find new customers who can help you maximize your profits
· Focus on Customer Satisfaction to get repeat business. Do not take your customers for granted.
· Stay ahead of your competition
· Start marketing! Don’t forget the power of marketing through email promotions and newsletters!
Here are some answers to common questions about growing your phone accessories business.
How Can You Get A Website That Will Get You More Business?
When you design a website, you must remember some essential points to keep visitors on your page.
Easy navigation: Make it easy to get to the ‘Home’ page and have clear tabs. Use about five tabs for your main navigation menu.
Easy to Find: Use a domain name that is like your product or company name.
Mobile Responsive: Make sure your website is mobile-friendly; otherwise, the visitor will leave. It will affect your rankings.
Contact Information: Ensure that your company’s contact information is easy to find.
Speed: make sure that your web pages load fast. If it is too slow, then customers do not like it.
Less is More:
- Make your design simple and unfussy.
- Do not have lots of pop-ups, social media links, or distracting images.
- Use simple words and bullet points to keep visitor’s attention.
Customer-Orientated Copy:
- Use language that your customer will understand.
- Give information that is what your customer is looking for.
- Answer questions that they might have.
Use SEO Best Practices: Keep your website up-to-date and use searchable keywords. It will drive traffic to your page.
Be Accurate: If you give wrong information, such as pricing, you will deter customers. Proofread for grammatical errors too.
How Can You Get More and Repeat Customers?
If you provide excellent customer service, you can increase your customer base. You are also likely to get repeat business too.
You can also have loyalty or referral schemes to get repeat business. Customers like to feel important, so a VIP scheme can also work.
Ask customers for feedback and what they want. If they feel valued, they are more likely to buy from you again.
Have an effective email strategy that targets customers based on their sales history. By reminding them of your service, they will buy from you again.
Build a personal relationship with your customer. If they feel that you know them, they will want to return.
How Can You Control The Quality of Your Products and Ensure Customer Satisfaction?
Buy items that have passed strict Quality Management Systems. Manufacturers who are compliant with recognized qualifications and licenses produce better goods.
Buy products from reputable and trustworthy manufacturers—those who only use quality materials and testing techniques.
To do this:
- Research manufacturers.
- Ask others in the trade about their experience. You can also look online for reviews.
- Contact the manufacturer directly and ask questions about their techniques and processes.
Test products yourself to ensure they work well.
Be sure that the item sold matches the customer’s expectations. Ask the customer what they want the thing to do and be sure that it exceeds that.
How Can You Differentiate Yourself From Other Cell Phone Accessory Businesses?
Having unique yet superior products will make your business stand out. Do not stock the same effects as your main competitor. Get different product lines to attract customers.
Price your products differently from your competitors. Have special offers or loyalty schemes to get customers to buy from you and keep buying from you.
Look at selling in different ways. You can do ‘Live’ social media sessions, attend a fair, or pop-up malls.
Avoid franchises as they can stop you from being unique with your sales technique.
Make sure that your customer service is ALWAYS excellent. You and your staff give a personal touch to make sales. If you are all good, you will stand out from other Cell Phone Accessory Businesses.
Have up-to-date and modern products. Follow trends and buy stock accordingly.
Have a good marketing strategy that will appeal to customers. Do not follow the lead of other cell phone accessory businesses but be the leader.
How to improve your marketing and sales method?
Plan your marketing and sales method. Think about what you want to achieve and how you can do that. Make it realistic.
Know your customer. Tailor your sales approach to what they need and like. Make sure you listen to them and do not assume you know. Build a relationship with them.
Use different channels to showcase your business. Do not do one thing all the time. Use all the avenues available to you.
Analyze your competition. Find out what works for you and do it better.
Have clear ‘Calls to Action’ on your website, social media, and email marketing.
Make sure that you are consistent with your marketing. Have scheduled email bursts.
Take note of positive local and national events. Include unique special offers or deals to tie in with those events.
Start monitoring your sales. It will help you to see what works. And what does not work? If you forecast your sales, you will know what to expect. It will also help you look for trends.
Conclusion
The best way to grow your business is to grow your profits. It means finding new ways to make sales or increase profits.
Using these tips will help you mature as a business owner. It will help you make sure that you are doing everything possible to succeed in business.
